Post by account_disabled on Jan 3, 2024 2:21:44 GMT -5
It is beyond any doubt that the year 2020 that we are about to leave behind has been an "annus horribilis" that has filled us with anxiety and made us lose hope at times. 2020 has been a “crapty year.” And to celebrate that we are finally going to lose sight of him, The Summer Agency has decided to say goodbye to him with a Christmas carol described by the agency itself as "a crapty song." We have lived "a Kafkaesque, dystopian, ruinous, painful, boring year. A crapty year, come on. And as soon as that word (crap) came up in the conversation, we discovered what our gift was going to be: a song. But not just any song, a real crapty song to say goodbye as befits a crapty year," explains Nacho Herranz, creative director of The Summer Agency. « The real challenge was to ensure that the piece had a precisely crapty aftertaste , as if made in any way, and at the same time showed the quality that a gift made with love deserves. We were looking for an endearing result, a self-made gift, which is the most exciting,” adds Herranz.
In the composition of such a particular Christmas carol, the lyrics were written by Nacho Herranz himself and not by a professional lyricist . The music ("catchy like a piece of gum on a shoe") is written by composer Telegram Number Data Pablo Parser, a musician who has made and makes memorable scores for films and advertising. Ramón Azofra and Antonio Mendoza , general director of The Summer Agency, as well as the rest of the agency's colleagues, have also been involved in the creative process (via teleconference) . If you do not see the embedded video correctly, click here The result is " a serene hymn, without cynicism or grandiloquence." A song in which we can all feel portrayed and in which no one can feel offended. Humor was mandatory, because right now a smile is worth more than all the hams and champagnes in the world.
Drawings used by Nacho Herranz in the "story board" of the video. Although he is not a professional illustrator, the creative director of The Summer Agency has been fond of drawing since he was a child. He does it "without virtuosity, without having taken a single class, but representing the expressions with relative accuracy ," says Nacho Herranz himself. For his part, animator Rafa Cota was in charge of giving life to those "crap" drawings, finding a perfect balance between animation efficiency and the homemade finish that the agency was looking for. They put the icing on the cake to The Summer Agenc's Christmas carol and some of the most famous "caganers" who have accompanied us these months, among them the characters who have had the most media impact in 2020: Donald Trump, Miguel Bosé, Fernando Simón, Ibai Llanos or Isabel Díaz Ayuso.
In the composition of such a particular Christmas carol, the lyrics were written by Nacho Herranz himself and not by a professional lyricist . The music ("catchy like a piece of gum on a shoe") is written by composer Telegram Number Data Pablo Parser, a musician who has made and makes memorable scores for films and advertising. Ramón Azofra and Antonio Mendoza , general director of The Summer Agency, as well as the rest of the agency's colleagues, have also been involved in the creative process (via teleconference) . If you do not see the embedded video correctly, click here The result is " a serene hymn, without cynicism or grandiloquence." A song in which we can all feel portrayed and in which no one can feel offended. Humor was mandatory, because right now a smile is worth more than all the hams and champagnes in the world.
Drawings used by Nacho Herranz in the "story board" of the video. Although he is not a professional illustrator, the creative director of The Summer Agency has been fond of drawing since he was a child. He does it "without virtuosity, without having taken a single class, but representing the expressions with relative accuracy ," says Nacho Herranz himself. For his part, animator Rafa Cota was in charge of giving life to those "crap" drawings, finding a perfect balance between animation efficiency and the homemade finish that the agency was looking for. They put the icing on the cake to The Summer Agenc's Christmas carol and some of the most famous "caganers" who have accompanied us these months, among them the characters who have had the most media impact in 2020: Donald Trump, Miguel Bosé, Fernando Simón, Ibai Llanos or Isabel Díaz Ayuso.